THE CHALLENGE

Falafill set out to make fresh, homemade Mediterranean food more accessible—without losing the heart and authenticity behind each ingredient. The design challenge was to visually express that mission across every customer touchpoint, from storefront to sandwich wrap.

As the visual designer, I helped build a brand identity that balanced urban edge with playful charm. We leaned into bold patterns, hand-drawn illustrations, and vibrant color palettes to communicate the diversity and freshness of Falafill’s menu in a way that felt both modern and approachable.

Beyond the website and logo, I created a cohesive visual system that spanned menus, business cards, packaging, and apparel. Each element—from the pita holders to the lunch boxes—was designed to reinforce Falafill’s personality: laid-back, delicious, and welcoming. Even the napkins had a story to tell.

The result is a brand experience that feels as fresh and flavorful as the food itself—inviting customers to explore, learn, and enjoy.

MY ROLE

Visual & Brand Designer

MY Team

Senior Visual Designer